Environmental Structures
Environmental Structures
1st Project: Designing Ads Panels for Mashhad’s Subway Construction Sites.
- My Role: Project Manager and lead designer
- Team members: M. Mesbah (Structural Engineer), E. Yazdanfar (Architect), Drafting Technician
- Software: AutoCAD, Ansys, SolidWorks, KeyShot, Adobe CC
2nd project was designed in 2007 at BlueRoom Inc. Client: Parand Advertisement company. Location: Mashhad, Iran
- Team Members: Ehsan Naderi, Ehsan Madarshahi
- My Role: Designer
3rd project: Work zone area safety guard was designed as a part of research project for Mashhad municipal (2011).
4th project: As a project at Immersive Visualization lab, we virtually visualized the concept of Traditions Plaza at Alumni Center at the University of Missouri. (2014)
- Team Members: Ehsan Naderi, James Hopfenblatt
- My Role: texture baking, photoshoping and final rendering
- Software: Adobe CC, AutoCAD, 3Ds Max
5th Project won the 2nd place of Signage System Design Competition for Imam Reza touristic areas. Location: Mashhad, Iran
- Software: SolidWorks, 3Ds Max, Adobe CC
6th project: The exhibition stands were designed for CRONA plumping fixtures. BlueRoom Inc. (2007)




















Design Sketching
Design Sketching
I use different analogue tools and techniques for design sketching including but not limited to pencil, ink pen, markers, and pastel. besides, I love digital sketching with digital display pen, Sketchbook Designer/Pro, and Adobe products.






Home Products
Home Products and Appliances
- Seat-Pack was selected in UN-FOLD ’05 Design in UK. Seat-Pack, is a light weight and easy to assemble chair which can be packed in a small box (approximately: 40*30*8 cm). This prototype has been made of standard anodized aluminum profiles.
- Combined with a layer of soy-based synthetic foam, the plywood body, has formed the second
sustainable chair. Dimensions: width: 450mm, seat depth: 450mm, seat height: 375mm, back
height: 400mm. - Cool touch double-wall tea kettle has been designed to address the needs of tea lovers particularly those who eager to to try different teas and recipes. Accurate and legible water water level indicator and adjustable thermostat creates an enjoyable experience of tea brewing.
- Spaghetti and steak forks are designed to make the food serving and eating fun and enjoyable.








Accessories
Accessories
Design 1: This minimal and modern timewear has been designed for both males and female users in a contemporary urban style. product specs: case diameter: 42 mm exclude crown, case thickness: 12 mm, band width: 20 mm. 360 stainless steel/titanium case, translucent textured rubber strap.
Design 2: The style and orientation of crown, chronograph buttons and the bold strap design, provide the watch with a unique appearance. Blending of smoky surfaces, PVD-plated stainless steel (black), carbon fiber dial, and brushed 360 stainless steel provides the opportunity to create a variety of models on a shared platform. A tiny gas light (borosilicate glass capsule),was employed to always lit at 12 hour marker. Specs: case diameter: 44 mm exclude crown, case thickness: 15 mm, band width: 22mm.
Software: SolidWorks, Keyshot, PhotoView 360, Adobe Photoshop
Both watches were shortlisted in BREIL-Milano Timepiece Design Award (among 3037 designers from 96 countries)
jury:
- Chris Bosse, LAVA ARCHITECTS
- Fabio Novembre, industrial designer
- Nika Zupanc, industrial designer
- Marcello Binda, CEO BINDA ITALIA
- Birgit Lohmann, editor-in-chief designboom
Footwear: The footwear has been designed on existing Reebok ZigTech outsole. It reflects the bold and active essence of ReeZig ads campaign.










Consumer Electronics
Consumer Electronics
- Ultra-portable laptop: The market segmentation targeted construction engineers, quality control staff, gamers and everyone who works on the move and needs extended battery life. The design reflects Fujitsu product identity. With 12.8” screen size, this laptop is easy to carry by its ergonomic handle which is also the extra battery. Some features include: Ultra-portable battery charger. Large, textured and easy to find buttons makes them accessible. Design inspired by off-road trucks and SUVs for the rough conditions. Scroll/zoom pad works by rotating touch.
- Live-Pack Laptop: Some features include: The tablet unhinges from the main high-performance body. This device runs with two operating systems using two CPUs. The built-in projector on the back, enables users to present their work without a need for additional equipment. LED info panel on bottom of the tablet bezel shows emails, messages, and to do list while the computer is on standby mode. Thermoacoustic engine converts heat to electrical power. Brushed aluminum and Allen screws give the notebook a modern and high-performance look.
- Hologram Laptop: Target market: 3d content developers, gamers, animators, and professional users. 3D Hologram images enhance professionals’ workflow. The angled display bar shows the current open windows. It enables user to easily switch to another window. In addition to multi-touch pad, the scroller/zoom pad has been physically separately to provide more flexibility and smoother workflow.
- Ultrabook Pro: Some features include: Market segment targeted businessmen/women who travel and need projector for presentation. The convertible tablet unhinges from the main body. 12” ultra portable notebook has six built-in speakers, designed to produce real surround sound. The Built-in projector enables users to present their ideas without a need for additional equipment. LED info panel shows received emails and messages, and calendar while the computer is standby. Easy to use multimedia key panel designed to address presentation needs.
- Holo Mood Laptop: By changing user mood (captured user’s face patterns and gestures) the theme of running applications change in order to balance the user mood. It suggests customized entertainment contents for current user mood. The color of Keyboard’s LED backlit also changes by identifying user mood and the social networks shows available friends in the same mood to be contacted.
- Lifebook Fold: Target market: home and entertainment users. An ultra-portable notebook with 12” transparent glasses free 3D OLED screen. Six built-in speakers have been designed in four directions to produce real 3D sound. Dual hinge folding mechanism enables user to adjust the screen angle and the keyboard angle for the best ergonomic posture. Accessible multimedia keys on flat keyboard makes the entertainment more enjoyable and fun.
- Android smartphone: has been designed based on HTC Magic smartphone platform empowered by the earliest version of android (2007).
- CloniZER integrated workstation: Was developed by Digital Clone Inc. (Shegarf). I was member of design and development team in 2003.
Design 1 (Ultra-portable laptop) and 2 (LivePack) were shortlisted in Fujitsu Design Award 2011: A Life with Future Computing (Among 3354 designers from 99 countries). Competition targeted next generation of Fujitsu Lifebook product line.
Jury:
- nobuo otani, corporate senior vice resident Fujitsu, JAPAN,
- kimitaka kato, Fujitsu design president, JAPAN,
- ross lovegrove, designer, UK,
- ma yansong, MAD architects, architect, CHINA,
- gwenael nicolas, curiosity, architect, JAPAN,
- toshiyuki inoko, IT Innovator, JAPAN,
- birgit lohmann, chief editor of designboom.




















COVID-19 PPE Storage
COVID-19 N95 Mask Storage Box
The outbreak of COVID-19 has led to a severe shortage of personal protective equipment, including N95 filtering facepiece respirators (N95 FFRs or N95 masks). Recognizing the critical need to address this shortage, the CDC established protocols for decontaminating and reusing N95 FFRs in areas where shortages exist.
As the leader of the design and engineering teams at the University of Minnesota, we received an urgent request for safe and scalable solutions to implement the CDC protocol for reusing masks during the peak of the pandemic. In response, I led a user research initiative to gain insight into the needs of healthcare professionals in terms of accessibility, space/environmental characteristics, and safety, given the demanding nature of their work and high patient and visitor traffic.
With this information, I designed and developed a storage box that addresses usability, stability, transportation logistics, and ease of assembly in the actual use environment. The storage box is specifically intended to facilitate safe storage, decontamination, and reuse of N95 masks, and is designed in accordance with CDC guidelines to ensure it meets the requirements of healthcare professionals. This storage box is a solution to the shortage of N95 masks and can extend the stockpile of N95 FFRs, ensuring that healthcare professionals have the necessary PPE to perform their duties safely and effectively. This storage box:
- allows an organized and informed storage of five N95 masks based on the 1-5-2 protocol;
- has a unique design of ventilation (bottom and sides) keeps the box moisture-free and prevents bacteria and mold/fungus development. The ventilation placement also prevents airborne respiratory droplets from entering the box;
- has a wobble-free stacking feature that helps with organizing and saving the storage space;
- has labels that are angled ergonomically to provide the best visibility and allow healthcare staff to write the date/shift/rotation;
- ergonomic features to facilitate easy handling from a stack;
- and, suitable for storage after ultraviolet germicidal irradiation.
Royalty free open source files and instructions are available for download here.
Media Richness and UX
Media Richness and User Experience
In this study, I delved into the complex relationship between attention and user experience in virtual environments. As the lead researcher and designer, I was responsible for creating the simulation environment, from 3D modeling to navigation, and conducted experiments using a fully immersive head-mounted display (N=90) and a 2.5D desktop virtual reality (N=91) in a controlled lab environment.
Through data analysis, including regression analysis and Sobel test, we confirmed our hypothesis that a person’s sense of presence mediates the effect of attention on user experience in virtual environments. These findings have practical implications for various industries, including entertainment, consumer behavior, and even training exercises, as it can help improve virtual reality experiences for all.
It was a challenging but fulfilling journey, and I am excited to see how this research will contribute to the future of virtual reality by providing valuable insight for many industries and researchers.








































































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