Media Richness and User Experience

In this study, I delved into the complex relationship between attention and user experience in virtual environments. As the lead researcher and designer, I was responsible for creating the simulation environment, from 3D modeling to navigation, and conducted experiments using a fully immersive head-mounted display (N=90) and a 2.5D desktop virtual reality (N=91) in a controlled lab environment.

Through data analysis, including regression analysis and Sobel test, we confirmed our hypothesis that a person’s sense of presence mediates the effect of attention on user experience in virtual environments. These findings have practical implications for various industries, including entertainment, consumer behavior, and even training exercises, as it can help improve virtual reality experiences for all.

It was a challenging but fulfilling journey, and I am excited to see how this research will contribute to the future of virtual reality by providing valuable insight for many industries and researchers.

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