Media Richness and User Experience

The present study investigated the relationships between attention and the user experience, as well as attention and sense of presence in the virtual environments. Two experiments with a fully immersive head-mounted display (N=90) and 2.5D desktop virtual reality (N=91) were deployed to test the hypotheses of study. Regression analysis and Sobel test confirmed the hypothesis that sense of presence mediates the effect of attention on user experience. The present study holds practical implications for different industries including but not limited to entertainment, consumer behavior, design and construction, and serious games and training.

  • Team Members: Ehsan Naderi, Zhaleh Khosravi, Bimal Balakrishnan
  • Role: Research lead (PI)

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