Product design and human factors, from medical devices to products used by millions

I design things people use
when getting it wrong
has a cost

I find the hard problem in regulated medical devices, enterprise AI, and spatial research, then design for the case where a mistake is a consequential event, not a missed click

Previously:

Selected Work

The problem first. Full case studies on request.

Designing for scale and data density. Millions of users, thousands of enterprise applications.

Humanfactors research and industrial design across a seven-product FDA-regulated surgical family, under IEC 62366 and FDA design controls.

A surgical ecosystem where every inconsistency is a use-error

Designing hardware and software together, under real constraints, in regulated surgical environments.

Enterprise AI that gets past the pilot

Designing in ambiguity, before the patterns exist.

 

Keeping information in context when work moves into 3D

Measuring how people actually perceive and behave, then designing from the evidence.

 

Peer-reviewed research

The research habit behind the work: ten peer-reviewed studies on design, perception, and user experience.

 

Product design matters, but is it enough? Consumers’ responses to product design and environment congruence

Journal of Product & Brand Management · 2020 · 59 citations

Adopting immersive technologies for design practice: The internal and external barriers

Proceedings of the Design Society (ICED) · 2019 · 22 citations

 

Strategies for empowering collective design

The Design Journal · 2019 · 16 citations

 

Ehsan Naderi

Product Design · Human Factors

About

I look for the problem first. The place where getting it wrong has a real cost, and I design for that case, not the happy path.

I started in industrial product design, where a bad decision ships in metal and plastic and can’t be patched later. That’s still how I think about software, including the years I spent designing for Google Cloud AI.

Before Google, I spent four years as a tenure-track Assistant Professor of Product Design at the University of Minnesota. The research habits stuck: I hold a Ph.D. from the University of Missouri-Columbia, my work on perception and presence is peer-reviewed, and I’m comfortable inside the rigor that regulated medical-device design demands.

Where the work began.

Before the regulated systems and enterprise platforms, there was the bench: several years of industrial design, prototyping, and research craft. It’s the foundation the rest is built on.

Contact

Open to good problems and good people. Let’s talk.

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