Product Design · Human Factors

I design products
that hold up in real use

I design products that hold up in real use

things

Across medical devices, AI platforms, and spatial computing, I focus on how people understand, use, and recover from problems in the products they depend on.

Previously:

Selected Work

Access available upon request

Adding AI to a platform people already depend on

Designing for scale and data density. Millions of users, thousands of enterprise applications.

A surgical ecosystem where every inconsistency is a use-error

Designing hardware and software together, under real constraints, in regulated surgical environments.

Enterprise agentic AI that gets past the pilot with design partners

Designing in ambiguity, before the patterns exist.

Keeping information in context when work moves into 3D

Measuring how people actually perceive and behave, then designing from the evidence.

Research

The research habit behind the work: Studies on design, perception, and user experience.

Product design matters, but is it enough? Consumers’ responses to product design and environment congruence

Journal of Product & Brand Management

Adopting immersive technologies for design practice: The internal and external barriers

International Conference on Engineering Design

Strategies for empowering collective design

The Design Journal

About

I look for the problem first, especially where getting it wrong has a real cost. I started in Industrial Design, where a bad design decision can ship in metal and plastic and become expensive to correct. That perspective has stayed with me through software and medical technology, including my work at Google Cloud AI.

I work across research and hands-on product design, collaborating with teams to understand user needs, navigate trade-offs, and turn decisions into shipped products.

Earlier in my career, I was an Assistant Professor of Product Design at the University of Minnesota. My research on user perception and behavior has appeared in peer-reviewed publications.

Where the work began.

Before the regulated systems and enterprise platforms, there was the bench: several years of industrial design, prototyping, and research craft. It’s the foundation the rest is built on.

Contact

Open to good problems and good people. Let’s talk.

Email Address:

ehsnaderi [at] gmail.com

I design productsthat hold up in real use