The Potentials of MR and AR in Advertising

The project set out to explore the potential of mixed reality and augmented reality to promote more environmentally-conscious purchasing behavior. As the lead researcher, I began by conducting a comprehensive literature review to gain a deeper understanding of the field and inform our approach. I wanted to create an experience that would allow consumers to truly understand the impact of their choices on the environment, in a way that would be both engaging and impactful.

With this goal in mind, I designed and conducted experiments, analyzed the data, and worked closely with the development team to bring the AR and MR experiences to life. Our goal was to create an immersive and engaging experience that would empower consumers to make more informed and sustainable choices and to measure its impact.

However, it’s important to remember that the choice of medium for communication is crucial to match with the end user mental model and cost and time of development should be considered before deciding on the medium. And with the funding provided by UMN Institute on Environment, we were able to execute our vision for this research project.