The Potentials of MR and AR in Advertising

The project investigates the potentials to use the rapidly advancing technologies of mixed reality and augmented reality to encourage more environmentally-conscious purchasing behavior by significantly enhancing people’s understanding of the environmental impact of the products and services that they consume. The research project was funded by UMN Institute on Environment.

  • hardware/software: Microsoft Hololens, iPad, Augment, Unity 3D, 3Ds Max, Adobe CC

Privacy Settings
We use cookies to enhance your experience while using our website. If you are using our Services via a browser you can restrict, block or remove cookies through your web browser settings. We also use content and scripts from third parties that may use tracking technologies. You can selectively provide your consent below to allow such third party embeds. For complete information about the cookies we use, data we collect and how we process them, please check our Privacy Policy
Consent to display content from Youtube
Consent to display content from Vimeo
Google Maps
Consent to display content from Google