Consumer Electronics
  1. Ultra-portable laptop: The market segmentation targeted construction engineers, quality control staff, gamers and everyone who works on the move and needs extended battery life. The design reflects Fujitsu product identity. With 12.8” screen size, this laptop is easy to carry by its ergonomic handle which is also the extra battery. Some features include: Ultra-portable battery charger. Large, textured and easy to find buttons makes them accessible. Design inspired by off-road trucks and SUVs for the rough conditions. Scroll/zoom pad works by rotating touch.
  2. Live-Pack Laptop: Some features include: The tablet unhinges from the main high-performance body. This device runs with two operating systems using two CPUs. The built-in projector on the back, enables users to present their work without a need for additional equipment. LED info panel on bottom of the tablet bezel shows emails, messages, and to do list while the computer is on standby mode. Thermoacoustic engine converts heat to electrical power. Brushed aluminum and Allen screws give the notebook a modern and high-performance look.
  3. Hologram Laptop: Target market: 3d content developers, gamers, animators, and professional users. 3D Hologram images enhance professionals’ workflow. The angled display bar shows the current open windows. It enables user to easily switch to another window. In addition to multi-touch pad, the scroller/zoom pad has been physically separately to provide more flexibility and smoother workflow.
  4. Ultrabook Pro: Some features include: Market segment targeted businessmen/women who travel and need projector for presentation. The convertible tablet unhinges from the main body. 12” ultra portable notebook has six built-in speakers, designed to produce real surround sound. The Built-in projector enables users to present their ideas without a need for additional equipment. LED info panel shows received emails and messages, and calendar while the computer is standby. Easy to use multimedia key panel designed to address presentation needs.
  5. Holo Mood Laptop: By changing user mood (captured user’s face patterns and gestures) the theme of running applications change in order to balance the user mood. It suggests customized entertainment contents for current user mood. The color of Keyboard’s LED backlit also changes by identifying user mood and the social networks shows available friends in the same mood to be contacted.
  6. Lifebook Fold: Target market: home and entertainment users. An ultra-portable notebook with 12” transparent glasses free 3D OLED screen. Six built-in speakers have been designed in four directions to produce real 3D sound. Dual hinge folding mechanism enables user to adjust the screen angle and the keyboard angle for the best ergonomic posture. Accessible multimedia keys on flat keyboard makes the entertainment more enjoyable and fun.
  7. Android smartphone: has been designed based on HTC Magic smartphone platform empowered by the earliest version of android (2007).
  8. CloniZER integrated workstation: Was developed by Digital Clone Inc. (Shegarf). I was member of design and development team in 2003.

Design 1 (Ultra-portable laptop) and 2 (LivePack) were shortlisted in Fujitsu Design Award 2011: A Life with Future Computing (Among 3354 designers from 99 countries). Competition targeted next generation of Fujitsu Lifebook product line.


  • nobuo otani, corporate senior vice resident Fujitsu, JAPAN,
  • kimitaka kato,  Fujitsu design president, JAPAN,
  • ross lovegrove, designer, UK,
  • ma yansong, MAD architects, architect, CHINA,
  • gwenael nicolas, curiosity, architect, JAPAN,
  • toshiyuki inoko, IT Innovator, JAPAN,
  • birgit lohmann, chief editor of designboom.

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