This study examines the individual and interactive effect of stereoscopy, navigation, and interactivity on effectiveness of product ad in 3D environment.
Team Members: Ehsan Naderi, James Hopfenblatt, Bimal Balakrishnan, Zhaleh Khosravi
My role: Designed the experiment and developed the stimulus of the study.
Software, Hardware: zSpace, SolidWorks, 3Ds Max, Unity, Axure, Adobe CC
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