Adopting Immersive Technologies for Design Practice

This study investigated the internal and external barriers of technology adoption within design-oriented businesses. A mixed method was used to collect and analyze the data from the employees of a large design firm. This research confirmed that external barriers such as funding, technical support, training, and business strategy that exist at the organizational level are interrelated with the internal barriers such as designers’ and managers’ perception and attitude toward the new technologies.

• Team Members: Ehsan Naderi, Renée Cheng, Dieu Hoang, Bijan Ariyana
• Role: Co-Investigator