The Potentials of MR and AR in Advertising

The project investigates the potentials to use the rapidly advancing technologies of mixed reality and augmented reality to encourage more environmentally-conscious purchasing behavior by significantly enhancing people’s understanding of the environmental impact of the products and services that they consume. The research project was funded by UMN Institute on Environment.

  • hardware/software: Microsoft Hololens, iPad, Augment, Unity 3D, 3Ds Max, Adobe CC

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