Stereoscopic 3D Product Advertisement

Certain conditions of stereoscopic 3D advertisements are tested in controlled experiment environment to measure the effectiveness and viability of interactive 3D advertisement for different types of consumer products on different immersive platforms.

  • Team Members: Ehsan Naderi, James Hopfenblatt, Bimal Balakrishnan
  • Software: 3Ds Max, Unity, Adobe CS
  • My Role: literature review, experiment design, stimuli development, data collection and analysis