Publications & Presentations:
- From Drawing to Concept Presentation
- Personal Values and Fashion Involvement: An Investigation of the Role of Brand in Purchasing Decision
- The Impact of Product Design on Consumer Purchase Decision
- The Brands and Product Identity
- The Process of Brand Image Formation and Development through Product Design
- Brand Image Development
Courses Leaflets:
- Product Safety and Reliability
- Concept Evaluation: Four Steps
- Concept Selection: Screening Matrix-Scoring Matrix
- Rapid Prototype Modeling: Methods and Processes
- Biomimetics: Design Inspired by Nature
- Packaging Design - DS II
- User-Centred Design Process - DS I
