About Ehsan

Ehsan Naderi is an Assistant Professor of Product Design and affiliated faculty of Human Factors and Ergonomics graduate program at the University of Minnesota. Before joining U of Minnesota, he has taught as a graduate instructor at Department of Architectural Studies of the University of Missouri. Ehsan has also served as a faculty of Industrial Design at Azad University of Mashhad (IAUM) for over six years during which he taught a variety of undergraduate courses. He has earned his Ph.D. and MA degree in Design with Digital Media, in addition to his BS and MS in Industrial Design.

Ehsan’s current areas of research are user-centered design, user experience, augmented reality and virtual environments. Along with his academic experience, Ehsan has professional work experiences as a design consultant, UX researcher/designer, product designer, and interior designer for several companies. Some of Ehsan’s design works have been recognized by international design awards in the U.S. and Europe such as “A Life with Future Computing: Fujitsu Design Award,” “BREIL Milano Timepiece Design Award: The Next Icon in the Watch Culture”, and “Vision of the Future” at the World Future Society.

Ehsan's Areas of Expertise

For over 17 years Ehsan has been working as a designer, researcher, consultant, instructor.

HCI and User Experience

As a Researcher, Ehsan has been working on many projects in the field of XR and human-computer interaction. He has also worked as UX Design Researcher to improve healthcare products and services.

Product Design

Given his solid industrial design background, Ehsan has practiced user-centered design and his works have been recognized by international design awards in the U.S. and Europe.

Visit Ehsan’s Design Portfolio

Ehsan’s featured works in user experience, human-computer interaction, and industrial design

Ehsan’s Teaching Experience

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Students’ Design Portfolio

Enjoy some of the students’ design works and creative ideas on Product Design, Architectural and Interior Design, Packaging Design and more.

Recent User Research Projects

The applied research projects are focused on emerging technologies, product design, and user behavior.

VR Media Richness

By bringing different variables together, this study investigates users’ responses in the virtual shopping context that eventually lead to purchase behavior…

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Mixed Reality vs. AR

This project investigates the potential to use the rapidly advancing technology of augmented reality to encourage more environmentally-conscious purchasing behavior …

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Interactive 3D Ads

Certain conditions of stereoscopic 3D advertisements are tested in controlled experiments to measure the effectiveness and viability of 3D advertisement on …

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Eye-tracking Study

To improve the Radiologists’ performance and experience with GE Healthcare imaging software, eyetracking technology was used for navigation analysis …

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Institutions and Companies

Ehsan has worked at/for: